Declining trust in TV News

The Briefing

  • In 1994, 35% of consumers had a “great deal” or “quite a lot” of trust in TV news
  • In 2020, only 18% feel the same way
  • Unsurprisingly, younger Americans are more skeptical than older Americans

Trust in TV News has Dropped Among U.S. Consumers

Americans are increasingly losing their trust in traditional institutions, particularly when it comes to TV news.

In 2020, a whopping 49% of U.S. consumers claim to have very little or no trust in TV news, compared to just 27% in 1994:

YearA lot of Trust (%)Some Trust (%)Very Little/ No Trust (%)
1994353727
1996363924
1998344025
2000364023
2002354321
2004304029
2006314028
2008244331
2010224136
2012213938
2014184239
2016213840
2018203445
2020183349

Why Is TV News Losing Credibility?

What’s causing this loss of trust? A recent report by Knight Foundation and Gallup surveyed 20,000 U.S. adults to find out. Based on the responses, the survey found that:

  • Too Much Bias
    A majority of Americans see “a great deal” of political bias in news coverage (46%).
  • A Hidden Agenda
    Americans believe news outlets have a hidden agenda, and inaccurate reporting is intentional — 52% believe reporters will misrepresent facts on purpose.
  • Younger Americans are More Skeptical
    43% of Americans aged 65+ have favorable views towards media, while only 20% of Americans under 30 years feel the same way.

Despite these hesitations, a majority of Americans still believe news is a critical part of a democratic society.

On this note, 82% see news as a tool that holds leaders accountable for their actions, and 88% feel the news is an essential way to keep Americans informed about public affairs.

So, it’s clear that the news, in theory, is valued. It’s just not meeting the expectations of Americans in practice.

» Interested in the news media landscape? You may enjoy this full article, Who Owns Your Favorite News Media Outlet?

Where does this data come from?

Source: Gallup Poll, “Confidence in Institutions
Note: Percentages in the table may not add up to 100% due to rounding, for clarity

Thank you!
Given email address is already subscribed, thank you!
Please provide a valid email address.
Please complete the CAPTCHA.
Oops. Something went wrong. Please try again later.

The post Trust in TV News Media Continues its Steep Decline in the U.S. appeared first on Visual Capitalist.

Translate »
Legal Notice: Views expressed in articles published in www.ebusinessbrief.com are those of the authors and www.ebusinessbrief.com or its owners take no responsibility regarding the same. Advertisements in www.ebusinessbrief.com are published for information of the subscribers. www.ebusinessbrief.com does not authenticate, endorse or guarantee any of the products or services or claims made by the Advertisers. Readers are advised to themselves verify the details. No part of this publication may be reproduced by any means without prior written permission from the Editor. Permission is normally granted wherever sufficient acknowledgement is given to www.ebusinessbrief.com.